How I came to love Competitive Wargaming
I ran my very first Competitive Wargame on Valentine’s Day 2007 in a conference room overlooking the Eiffel Tower in Paris.
The approach has evolved since that day 15 years ago and now we run Competitive Wargames over multiple markets, timelines and areas of the business in all sorts of different ways. Each of the last 30+ games has added a new idea and refined what we do to make what, I believe, is the perfect Competitive Wargame. I love running them.
Why Competitive Gaming works
Most companies who participate in Competitive Wargames gain share in the following months and year. Some even create long term strategic advantage through ideas created in the process.
Competitive Wargaming exercises bring together all the decision makers on how best to grow the business and how to bring the competition. Gathering as a team and reaffirming this simple goal, amongst the many others we all work on every day, is already a great step forward. But add into that a few more things and it is easy to see why Competitive wargames are so successful.
How to win Competitive Rivalries – the Potato Crisps example
Most companies who participate in Competitive Wargames gain share in the following months and year. Some even create long term strategic advantage through ideas created in the process.
Competitive Wargaming exercises bring together all the decision makers on how best to grow the business and how to bring the competition. Gathering as a team and reaffirming this simple goal, amongst the many others we all work on every day, is already a great step forward. But add into that a few more things and it is easy to see why Competitive wargames are so successful.